Why Twitter Is Irrelevant to a 17-Year-Old Girl & Social Trends Over Christmas, I attempted to sell Twitter to my 17-year old sister. Three years prior, I successfully encouraged her to sign up for...
4 Brilliant Examples of Internet Branding Success Lately, I’ve noticed quite a few corporate design follies–millions of dollars spent to re-package (Tropicana), re-logo (Pepsi), and re-color (Packard Bell) companies. Designers are absurdly serious about...
Last weekend I witnessed Rob Walker, of Murketing and Buying In fame, give a talk on personal branding. He was to speak to the proliferation of personal branding, how we are managing ourselves just...
The Hardware Startup Revolution & Its Growing Impact In light of Internet Week and Walkabout NYC, Undercurrent’s office has been buzzing about local startups. The roster of tech startups that are opening their doors...
Was Napoleon Dynamite Popular Just Because of Hype? The Netflix prize looks to be nearing completion since its 2006 announcement. Teams have competed to improve Netflix’s “suggested movies” algorithm by 10% (using your prior...
I discovered Bonobos, an online men’s clothing startup, on Craigslist while perusing marketing jobs (I applied for a position for which I was grossly under-qualified, and subsequently rejected). Fortunately, I began to observe the...
Why Vitamin Water Ignores Targeting & Why It Works In Marketing 101, I recall the professor inculcating us with one marketing principal that we should never forget: STP (segmentation, targeting, positioning). Vitamin Water, with...
What Fantasy Sports Addicts Really Know About Strategy With fantasy b-ball beginning next month, I can taste the fantasy grind. Checking stats thrice daily. Watching games while stats update. Monitoring of the waiver-wire for...
Why Colgate Toothpaste Commands a Price Premium in the Market Recently over a glorious dinner at Nyonya, a friend and I began discussing toothpaste (he is employed by Colgate). It began with my claim...
I’m currently reading “The Long Tail,” and it describes an interesting statistical distribution that was left out of my Intro to Stats class: power laws (or for the mathematically inclined: Zipf Distributions). Most of...
Benefits of Owning a Toyota Camry in San Antonio
May 23, 2025
