As a business owner, your website is an essential tool for attracting and retaining clients. Your website is the digital storefront of your company. Whether you have a physical office or remain entirely online, you’ll want to maintain a comprehensive web presence that your clients find helpful.
One way to gauge how well your online presence is connecting with your audience is to find out who visits your website. After all, each visitor could be a potential client. It’s helpful to understand what they’re looking for or how they might align with your typical client profile.
Here are four ways to discover additional details about your website’s visitors.
1. Use A Specialized Tracker
One of the best tools you can use to learn more about your website’s visitors is Visual Visitor. Visual Visitor is a unique cookie that you can install within your website. If a guest accepts the Visual Visitor cookie, you will automatically receive their name, email address, location, and up to 37 other data points that can help your marketing activities.
Visual Visitor is also available for companies in the B2B sector. B2B sector visitor identification includes the name, company, email address, and other critical details about your business visitors.
For instance, in this Visual Visitor profile, you see a description of the organization and the company’s location, phone number, and annual revenue.
2. Try A Pre-Built Website Plugin
All website hosting services, including WordPress, Squarespace, and Wix, include plugins that help you learn more about your website’s traffic. While most plugins provide limited information, such as a visitor’s approximate location and the pages they visit, some can help you learn more about the people who click on your pages.
You can also purchase some advanced plugins. These are generally similar to Visual Visitor but provide additional information about your audience.
3. Insert Specialty Code Into Your Website
4. Incorporate Google Analytics Into Your Website
Google Analytics is a free tool that any website administrator can integrate into their website. In fact, if you’re not already using Google Analytics to monitor your website’s visitors, you’ll want to add it in immediately.
You can create custom dashboards through Google Analytics that show you specific details about your site’s visitors, including their IP addresses, their locations, and the keywords they used to find you. If your guest arrives from another website, it will provide you with the referrer’s details.
Knowing Who Visited Your Website Can Help You in Your Marketing Strategy
Knowing who visits your website and how they engage with it can help you learn more about your customers and their needs. When you know what your audience is looking for and how visitors come across your site, you can modify your marketing strategy to attract more potential clients.
The most robust tracking tools will give you specific information about your website’s visitors, including their email addresses and names. B2B companies may find this information especially helpful if they prospect potential clients through email or sales calls.