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Does the Lean Startup Transform Bootstrapped Marketing? There’s a new idea emerging for entrepreneurs with a drastically new approach to marketing: the Lean Startup. I just learned about it from an entrepreneur, who hardly...

Why Twitter Is Irrelevant to a 17-Year-Old Girl & Social Trends Over Christmas, I attempted to sell Twitter to my 17-year old sister. Three years prior, I successfully encouraged her to sign up for...

4 Brilliant Examples of Internet Branding Success Lately, I’ve noticed quite a few corporate design follies–millions of dollars spent to re-package (Tropicana), re-logo (Pepsi), and re-color (Packard Bell) companies. Designers are absurdly serious about...

Last weekend I witnessed Rob Walker, of Murketing and Buying In fame, give a talk on personal branding. He was to speak to the proliferation of personal branding, how we are managing ourselves just...

The Hardware Startup Revolution & Its Growing Impact In light of Internet Week and Walkabout NYC, Undercurrent’s office has been buzzing about local startups. The roster of tech startups that are opening their doors...

Was Napoleon Dynamite Popular Just Because of Hype? The Netflix prize looks to be nearing completion since its 2006 announcement. Teams have competed to improve Netflix’s “suggested movies” algorithm by 10% (using your prior...

I discovered Bonobos, an online men’s clothing startup, on Craigslist while perusing marketing jobs (I applied for a position for which I was grossly under-qualified, and subsequently rejected). Fortunately, I began to observe the...

Why Vitamin Water Ignores Targeting & Why It Works In Marketing 101, I recall the professor inculcating us with one marketing principal that we should never forget: STP (segmentation, targeting, positioning). Vitamin Water, with...