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Power Laws: math and marketing do mix

I’m currently reading “The Long Tail,” and it describes an interesting statistical distribution that was left out of my Intro to Stats class: power laws (or for the mathematically inclined: Zipf Distributions). Most of...

Lessons from a failed attempt at an RFP

A couple years ago, I worked on my first RFP for a small agency [1]. We received the request from a medium-sized packaged-goods company in need of a few marketing basics, like building awareness...

Can behavioral economics create better brands?

My last post praised the glory of behavioral economics. I discussed how marketers can use behavioral economics to influence behavior. One example was a behavioral economist who manipulated the elements of a bank letter,...

Animals

ANIMALS, PLOTTED BY: INTELLIGENCE AND TASTINESS INTELLIGENCETASTINESS This is an attempt to create the low-poly aesthetic of Pasquale D’Silvia’s Trianimals and Bryan James’ Species in Pieces programmatically (in pure code), without Illustrator. Each animal...

THE LARGEST VOCABULARY

RAPPERS, RANKED BY THE NUMBER OF UNIQUE WORDS USED IN THEIR LYRICS Literary elites love to rep Shakespeare’s vocabulary: across his entire corpus, he uses 28,829 words, suggesting he knew over 100,000 words and...

Calories

Studies say that we, on average, underestimate the content of restaurant food by 600 calories. They’re right.NYC law requires restaurants with over 10 locations to label their menus with calorie totals. Even at Starbucks,...

Beginner’s Guide to Entrepreneurship

Entrepreneurship can be defined as the act of being an entrepreneur, which can be defined as “one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods”. This...