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Why Vitamin Water Ignores Targeting & Why It Works In Marketing 101, I recall the professor inculcating us with one marketing principal that we should never forget: STP (segmentation, targeting, positioning). Vitamin Water, with...

What Fantasy Sports Addicts Really Know About Strategy With fantasy b-ball beginning next month, I can taste the fantasy grind. Checking stats thrice daily. Watching games while stats update. Monitoring of the waiver-wire for...

Why Colgate Toothpaste Commands a Price Premium in the Market Recently over a glorious dinner at Nyonya, a friend and I began discussing toothpaste (he is employed by Colgate). It began with my claim...

I’m currently reading “The Long Tail,” and it describes an interesting statistical distribution that was left out of my Intro to Stats class: power laws (or for the mathematically inclined: Zipf Distributions). Most of...

Lessons Learned from a Failed RFP & How to Improve Next Time A couple years ago, I worked on my first RFP for a small agency [1]. We received the request from a medium-sized...

Can Behavioral Economics Help Build Better Brands? My last post praised the glory of behavioral economics. I discussed how marketers can use behavioral economics to influence behavior. One example was a behavioral economist who...

Businesses Related to Animals you can Start ANIMALS, PLOTTED BY: INTELLIGENCE AND TASTINESS This is an attempt to create the low-poly aesthetic of Pasquale D’Silvia’s Trianimals and Bryan James’ Species in Pieces programmatically (in...

The Largest Vocabulary: Understanding Language & Influence RAPPERS, RANKED BY THE NUMBER OF UNIQUE WORDS USED IN THEIR LYRICS Literary elites love to rep Shakespeare’s vocabulary: across his entire corpus, he uses 28,829 words,...