Why SEO Should Be a Priority When Starting a Business
SEO Agencies: The difference between the rest and the best. This is the question on everyone’s mind. After searching for good SEO companies to transact with, most clients end up choosing companies that have...
5 Ways to Make CPAs Pay for Themselves
5 Ways to Make CPAs Pay for Themselves When it comes to small businesses, it’s important to know everything that can be deducted. You may be paying way more than you actually should. Here...
10+ Must-Have Apps for Running an Online Business
Simply put, online businesses rely on top notch technology and high accessibility. Being part of such company myself, I may pinpoint that blindfold. Of course, it takes a lot of functions to successfully manage...
Does the Lean Startup Transform Bootstrapped Marketing?
Does the Lean Startup Transform Bootstrapped Marketing? There’s a new idea emerging for entrepreneurs with a drastically new approach to marketing: the Lean Startup. I just learned about it from an entrepreneur, who hardly...
Why Twitter Is Irrelevant to a 17-Year-Old Girl & Social Trends
Why Twitter Is Irrelevant to a 17-Year-Old Girl & Social Trends Over Christmas, I attempted to sell Twitter to my 17-year old sister. Three years prior, I successfully encouraged her to sign up for...
4 Brilliant Examples of Internet Branding Success
4 Brilliant Examples of Internet Branding Success Lately, I’ve noticed quite a few corporate design follies–millions of dollars spent to re-package (Tropicana), re-logo (Pepsi), and re-color (Packard Bell) companies. Designers are absurdly serious about...
Murketing: Rob Walker on Why We Brand Ourselves
Last weekend I witnessed Rob Walker, of Murketing and Buying In fame, give a talk on personal branding. He was to speak to the proliferation of personal branding, how we are managing ourselves just...
The Hardware Startup Revolution & Its Growing Impact
The Hardware Startup Revolution & Its Growing Impact In light of Internet Week and Walkabout NYC, Undercurrent’s office has been buzzing about local startups. The roster of tech startups that are opening their doors...
Was Napoleon Dynamite Popular Just Because of Hype?
Was Napoleon Dynamite Popular Just Because of Hype? The Netflix prize looks to be nearing completion since its 2006 announcement. Teams have competed to improve Netflix’s “suggested movies” algorithm by 10% (using your prior...









