The New Social Brandscape

Here’s another superb picture I found while browsing the web. It shows the “old social brandscape” on one side and the “new social brandscape” on the other side. I would recommend taking a few minutes to really look carefully at a larger version of this picture.

The “old social brandscape”:
Coca Cola
Mcdonalds
Ford
Walt Disney
IBM
Microsoft
New York Times
Nescafe
Nokia
Sony
Nike
Budweiser
Gap
Citi
Apple Pepsi
Canon
Marlboro
American Express

The “new social brandscape”:
Google
Microsoft
Sony
Amazon
IBM
Burger King
Starbucks
Opensocial
Facebook
Youtube
Dell
Wikipedia
EA
Hulu
CNN
Apple
Flickr
Ford
GM
Twitter

Looks like society as a whole is better on the “new social brandscape” side. So I’ll be seeing you on that side.

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