There is no doubt that an online business has the brightest chance to prosper in 2021. Now that the world is in turmoil due to the current pandemic situation, an e-commerce website can deliver the best hope to construct a promising business online. For this, you can hire a WooCommerce development company to get assured output from the venture.
If a business plan is brewing in your mind and you need the right platform to give it a good shape, nothing suits you better than the WooCommerce retail store setup. The advancement in this section provides the best infrastructure for an online business, to begin with.
Unlike the other available e-commerce development platforms such as BigCommerce, Shopify, and Magento, WooCommerce delivers fascinating features to add to your online shop and make it more lively. Here is what you need to follow step by step to setup WooCommerce store.
Step by step WooCommerce guide to follow
WooCommerce is an open-source platform for the development of online business portals. The most elegant part of this platform is its delivery of full power to the store owner. You and your hired WooCommerce development company can do any kind of experimentation with the store without facing any restriction or hindrance from the platform. It offers all kinds of solutions that a modern e-commerce store needs to flourish.
Why wait then? Let us learn how to set up a WooCommerce store. Here is a list of steps for you to follow and coordinate with your eCommerce development partner.
Your niche and USP
What makes your products or services better than that of the competitors? This is a vital question to ask yourself. You will need a solid answer as the features and unique selling proposition (USP) of your products will make your business stand out from the crowd.
In this aspect, you will have to figure out what your goal is. Find out what you want to sell and whom you want to sell. This is where you will have to focus on the latest market trends. Check the demographic features of your target audience and find out their online behavior, preferences, social media interaction, etc.
If you want to know about the competition in the market, you can check and compare the competitors’ products in Google Trend. Focusing on these latest trends now will help you predict the future in 2021. Find your niche and define your USP accordingly. This will be the foundation of your new WooCommerce store.
Purchasing a suitable domain and its SSL certificate
A perfect domain name for your business is very crucial. It should define your business and your brand’s goal. Moreover, the domain name should be easier to read and remember. Your brand name should match the URL of your website so that you can stop the bouncing of traffic visiting your online portal.
Make sure your domain name includes high-quality keywords processed by the WooCommerce development agency you hired. It will help at the SEO level. Make the domain name shorter and acceptable.
Make sure that the domain URL is trendy and catchy. Avoid adding numbers, special characters, hyphens, or any confusing words. Concentrate on the SSL certification part now. If your website is tagged ‘Not Secure’, consumers will not be able to rely on it. It will ruin the first impression you want to create on the target leads.
SSL Certification is mandatory for setting up WooCommerce on WordPress. You can either purchase it from a proper website or find it for free from different hosts such as WPEngine, HostGator, Dreamhost, Bluehost, etc.
When you are learning how to set up WooCommerce store, check how a hosting plan is purchased. WooCommerce is just a plugin that offers features to develop a website for your online venture. It means you will require a hosting plan first of all to save your website files.
What should you consider while purchasing a hosting plan? Consider evaluating uptime, customer support, speed, business size, and the security you need for setting up WooCommerce website store. You can find excellent hosting companies such as WPEngine, Kinsta, DreamHost, HostGator, and InMotion.
Setting up WooCommerce and WordPress
First, you have to install WordPress from the hosting account you have chosen. It just takes a few clicks to download and install WordPress on your computer. You can either install it manually or can go with a one-click setup.
If you want to skip these manual steps, just go to the BlueHost account after purchasing it, log in, and then get redirected to the WordPress website when you click the ‘Log Into WordPress’ option.
You will find an option depicting ‘Create Site’, provide tagline and site name, add your chosen domain name and the URL developed to complete the installation automatically. Now proceed to install WooCommerce. First, create an account on the website of WooCommerce. Proceed to the plugin download section in WordPress.org and download the zip file to install it.
The best part of using this plugin is the WooCommerce Setup Wizard. It will help you customize your eCommerce portal the way you like. Enter information in the required sections such as store address, city, postcode, product types, and hit start.
Check the payment portal options available in WooCommerce. It has the feature of accepting offline and online payments. In fact, you can add different kinds of payment options popular these days. While learning how to setup online store, you should pay attention to the payment and shipping part.
The Wizard will seek permission for printing shipping labels. In fact, this section will also showcase any specific information related to shipping if you want. Proceed to the tools section. Use the recommended tools such as Facebook, MailChimp, StoreFront, etc to enhance the performance of your online store. Learn how to use WooCommerce plugin in WordPress step by step.
Choosing a perfect theme
It is obvious that your online portal needs a proper color theme. It depends on the brand logo and the type of products you are offering. The plugin will provide hundreds of free themes. You will find them in the toolbar.
WooCommerce themes are designed and developed by many developers. It is obvious that free themes are being used by thousands of users across the world. To create a unique presentation with absolute features matching your business brand, go for premium themes. Learn how to install WooCommerce extensions for easy accomplishments of such requirements.
Make sure you choose a clean design that can be easily navigable. The theme must go well with the trending and latest WooCommerce features and functionalities. Check whether the theme is responsive or not. many users will access your website using a smartphone. The website elements should get properly inclined to any screen resolution.
Choosing right plugins
Now that you have learned how does WooCommerce work, you can proceed to find the most suitable plugins to install. These plugins or extensions will be required to make your website more flexible. You can consult a WooCommerce developer to find the best plugins suiting your needs.
Adding products and aligning them is quite simple on this platform. Enter a product title, provide a detailed description of the products, set a price, and proceed to the inventory tab. Provide stock quantity value, select the options for backorders to manage stock.
Find the contemporary payment gateways that users prefer due to convenience and security. Invest in a multi-payment gateway scheme. You need to provide flexible payment options so that your customers can find convenience and feel satisfied after putting an order.
Make sure you provide the best shipping experience to grab their attention and make them reorder.
Promoting your store
Find the most suitable online marketing channels to promote your store. A digital marketing company will help you figure out the steps related to content marketing, email marketing, social media marketing, SEO elements, advertisements, etc.
It seems easier to set up a WooCommerce store. Isn’t it? If you want to make this venture a huge success, hire a WooCommerce development company and get the job done in no time. Learn many new things, concepts, trends, and get a 3rd eye view of your choices from the developer to make informed decisions. Kick-start your online venture and make remarkable progress in no time.
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