Advertising for small businesses in the 21st century can sometimes feel like an overwhelming task. Technology has brought us into the age of information exchange and knowledge is being accessed at accelerated rates.
Online advertising might seem like the obvious solution for the small business owner, but one shouldn’t overlook the importance of offline advertising mediums such as billboard signs and mail distribution lists as well as the placement of local flyers.
The internet is a big place, and there is a lot of traffic, but getting prime advertisement placement on high traffic sites can end up costing big bucks. An advertisement for your small business placed on a billboard near a local highway on the other hand could afford you the confidence that your ads are reaching their intended local market.
E-mail in the 21st century overshadows the classic snail-mail of yore, but snail-mail has its advantages. Modern email services and browser settings heavily limit the amount of “spam” users receive. A mailing list on the other hand guarantees you’re getting the information out to a customer who cares in a flyer they can hold in their hand and bring to your business with them on their visit.
Well-placed local flyers can also voice your message effectively to consumers as they regularly frequent other businesses like grocery stores and shopping centers. A posted flyer on a telephone poll next to a busy street can produce more traffic for a small ad as well.
If your business is working a kiosk at an event, a vinyl banner is always a crucial part of your business’ image. Banners also work great for advertising on the sides of buildings where there is a lot of consumer traffic. There is also a market for vinyl wraps for automobiles.
One of the most timeless methods of classic advertisement lies in radio. Don’t just choose any old radio station to promote your ad; find out what your customer is listing to, who is your target market? Place your advertisements accordingly and you’ll be sure to have them find ready ears in listeners commuting to and from work on a daily basis.
Advertising couldn’t be discussed without mentioning television. A television commercial is one of the most effective and experienced forms of advertisement familiar to man. As with radio ads make sure you find the right station or channel to advertise with. There is no point in putting a car insurance ad on during a cartoon marathon. Think about your target market.