To this day, blogging is still one of the most important marketing strategies for your business. According to Hubspot, 77% of Internet Users Read Blogs, and more studies have shown that Businesses with Blogs Get 2x More Email Traffic than Businesses without Blogs.
6 Powerful Tips on How to Write a Blog Post in 2021
The benefits of having a blog are immense, so if you have a website, it’s a no-brainer not to have a blog with quality and consistent content.
That said, if you’re planning on starting a blog or are looking to improve on your blogging efforts, here are six powerful tips on how to write a blog post in 2021.
Using compelling topics and Headlines
Every blog post starts with a topic. So it’s crucial to learn how to write appealing blog titles that will make people click on the post. The truth is, no matter how much work you put into your blog, if your blog title isn’t catchy, no one will open them.
A general tip for writing blog titles is to use Google Keyword planner, as this helps you see the most popular keywords and how they’ve been working so far. Another thing you can do is to pay attention to titles you like. You like those titles for a reason, so mirror them when you’re writing a blog post.
Understand Your Audience
Who are you writing to? Teenagers? Business professionals? Young women? Your audience determines the tone to use. You might not get the favor of business executives if you use a tone for teenagers.
So, first of all, if you have a product, ask yourself who it’s for, and then write your article accordingly. You can also check your competitors’ websites. Because these people sell similar products or services as you, the tone will be similar. So, you can always mirror your tone after theirs.
A common rule for blog posts is to write articles your readers can easily scan through. If people see a big block of text on your website, it will be hard to get started reading it, so you have to make things easy for your readers. How?
From using H2 tags for subheadings, listicles, clear fonts, to bullet points. All of these make your articles easy to consume. And as an SEO tip, proper formatting makes it easier for Google’s crawlers to go through your website, putting you in a better position to rank.
You can go a step further by adding infographics. It’s also worth noting that when you’re making designs for your infographics, try to use a bold font, as it helps get your readers’ attention when they read.
Cut out Fluff
As much as you can, try to avoid saying the same things severally. If one word can communicate the message, avoid writing a sentence that explains it. Yes, it’s good to write long-form content, but it has to be value-packed.
You lose credibility when you keep saying the same things. According to crowd content, here’s the difference between fluffy content and meaningful content
As you sand your tabletop before beginning the oiling process to seal the wood, you may want to use several different sandpaper grits to ensure that you end up with a smooth, even surface. You may enjoy the feeling of a rustic tabletop with natural wood features, burls, and knots in it, but your customer might not enjoy the same sensation.
Sand your tabletop with progressively finer-grit paper to achieve a smooth result. Oil the finished surface to create a seal. Most consumers enjoy the natural look and feel of a smooth, oiled tabletop.
Keep SEO in mind
Writing a blog post without optimizing it for SEO is just you wasting your efforts. Because the point of optimizing your blog posts for SEO is that when Google ranks your article, it automatically starts bringing in organic traffic to your website over the long run.Some SEO tips to pay attention to are,
- Outbound and inbound links,
- Images, Videos, and Infographics
- Keyword research and strategically including these keywords in the article
- Proper formatting
- SEO elements like meta titles and descriptions
- Minimal grammatical errors.
You should understand that Google is a business. And like any business, they hope to give their customers the best products or services. So, when someone uses their search engine to find an answer to a problem, they’ll obviously want to give them the best. So, to appear on that front page, the best has to be you. Meaning you have to write accordingly.
Add a Call To Action
Call to Actions are crucial because what’s the point of creating content for your readers if you don’t direct them to what they should do?
Call to Actions are reminders to your customers. And every blogger should know how to write a killer call-to-action. Because they help the readers know what to do next. Studies have shown that adding CTAs to your page can increase the click-through rate by 285%. So imagine leaving leading your readers through your entire blog post and not having anywhere to take them to. You will end up ignoring potential business because you failed to add this single but crucial item.
Your call to action might be for your readers
- To share your content.
- Sign up for your email.
- Get a free ebook.
These options listed above either get you leads or take your blog posts to the eyes of more people. So, never leave your readers without a Call to Action.
Mastering these points listed above will help make your blog posts more appealing, and of course, make it easier for Google to rank your website on their search engine result page.
In 2021, there will be millions of blog posts on the internet, so you have to bring your A-game with every blog post you put out.