One of the most important aspects of running a successful mortgage company is lead volume. After all, if you don’t have any mortgage leads, you won’t be able to sell any mortgages! So how do you get them?
To start, you need to know where your target demographic lives and what their wants and needs are. From there, marketing your business becomes the next step. Here are some ways to increase your lead volume for home mortgage lenders.
Targeting the Right Audience
In order to have a higher lead volume, you need to target the right audience. The first step is to know where your target demographic lives and what they want.
Home mortgage lenders should be targeting people who are interested in purchasing a home and need financing for that purchase, which means they’re likely to be young professionals with high incomes.
To get this specific group of people, you can use social media marketing. Social media is a great way to reach out to the ideal customers that fit your needs and interests.
If you’re looking for leads in areas like Boston or New York City, you could invest in ads on Facebook or Instagram.
Marketing Your Business Online
First and foremost, you need to have a website. This is probably the most important thing you can do to start marketing your business online.
Your website should be engaging and easy to navigate—the perfect way to get customers’ attention. Your website needs to provide a clear callout so that customers know what they’re signing up for.
You also want your website to provide information about all of your products and services, like mortgage rates, closing fees, and more.
You want potential customers to feel comfortable with their decision before they sign up for a product or service.
And finally, your site should have social media integration so that it’s easy for people to share information about your business on Facebook or Twitter.
But you can’t just create a website and expect leads immediately. You’ll need content marketing strategies in place as well—that includes blogging, sharing interesting articles from other sources, providing helpful article summaries on your homepage, curating content from other sources (like this one!), and more.
Get Face-to-Face with Potential Customers
The opportunity to meet your potential customers in person has several advantages: interaction, rapport, and quotes.
Meeting with clients face-to-face means that you will have a better chance of establishing trust and building relationships with them, which increases your chances of closing a mortgage.
Another advantage is the ability to talk about pricing and terms. If you’re able to get a quote on paper or over the phone before meeting with a client, it will make it easier for them to make an informed decision on what they want and need.
One disadvantage of meeting prospects in person, however, is that it takes time away from other tasks like prospecting and marketing. The more distance you can keep between the two activities, the better!
Generate Leads at Home Events
What many people don’t realize is that mortgage companies are in a prime position to generate leads at home events. This includes anything from a block party to a neighborhood Halloween celebration.
At these types of events, you have the chance to talk to potential customers face-to-face and assess their needs. From there, you can recommend the products or services your company offers and convert them into leads.