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There’s a new idea emerging for entrepreneurs with a drastically new approach to marketing: the Lean Startup. I just learned about it from an entrepreneur, who hardly contain his passion for the idea. A...

Over Christmas, I attempted to sell Twitter to my 17-year old sister. Three years prior, I successfully encouraged her to sign up for Facebook, arguing that her early adoption will make her the idol...

Lately, I’ve noticed quite a few corporate design follies–millions of dollars spent to re-package (Tropicana), re-logo (Pepsi), and re-color (Packard Bell) companies. Designers are absurdly serious about such changes, claiming a shift from orange...

Last weekend I witnessed Rob Walker, of Murketing and Buying In fame, give a talk on personal branding. He was to speak to the proliferation of personal branding, how we are managing ourselves just...

In light of Internet Week and Walkabout NYC, Undercurrent’s office has been buzzing about local startups. The roster of tech startups that are opening their doors on 5/18 are a familiar ilk: SaaS companies,...

The Netflix prize looks to be nearing completion since its 2006 announcement. Teams have competed to improve Netflix’s “suggested movies” algorithm by 10% (using your prior rentals, it predicts films that you might also...

I discovered Bonobos, an online men’s clothing startup, on Craigslist while perusing marketing jobs (I applied for a position for which I was grossly under-qualified, and subsequently rejected). Fortunately, I began to observe the...

In Marketing 101, I recall the professor inculcating us with one marketing principal that we should never forget: STP (segmentation, targeting, positioning). Vitamin Water, with its recent marketing, cleared the first step (as illustrated...