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Vitamin Water has no respect for targeting, and that’s awesome

In Marketing 101, I recall the professor inculcating us with one marketing principal that we should never forget: STP (segmentation, targeting, positioning). Vitamin Water, with its recent marketing, cleared the first step (as illustrated...

What fantasy sports addicts really know

With fantasy b-ball beginning next month, I can taste the fantasy grind. Checking stats thrice daily. Watching games while stats update. Monitoring of the waiver-wire for pick-ups. I curse myself for wasting so much...

Why should Colgate Toothpaste command a price premium?

Recently over a glorious dinner at Nyonya, a friend and I began discussing toothpaste (he is employed by Colgate). It began with my claim that you’d have to be insane to pay for Colgate’s...

Power Laws: math and marketing do mix

I’m currently reading “The Long Tail,” and it describes an interesting statistical distribution that was left out of my Intro to Stats class: power laws (or for the mathematically inclined: Zipf Distributions). Most of...

Lessons from a failed attempt at an RFP

A couple years ago, I worked on my first RFP for a small agency [1]. We received the request from a medium-sized packaged-goods company in need of a few marketing basics, like building awareness...

Can behavioral economics create better brands?

My last post praised the glory of behavioral economics. I discussed how marketers can use behavioral economics to influence behavior. One example was a behavioral economist who manipulated the elements of a bank letter,...

Animals

ANIMALS, PLOTTED BY: INTELLIGENCE AND TASTINESS INTELLIGENCETASTINESS This is an attempt to create the low-poly aesthetic of Pasquale D’Silvia’s Trianimals and Bryan James’ Species in Pieces programmatically (in pure code), without Illustrator. Each animal...

THE LARGEST VOCABULARY

RAPPERS, RANKED BY THE NUMBER OF UNIQUE WORDS USED IN THEIR LYRICS Literary elites love to rep Shakespeare’s vocabulary: across his entire corpus, he uses 28,829 words, suggesting he knew over 100,000 words and...

Calories

Studies say that we, on average, underestimate the content of restaurant food by 600 calories. They’re right.NYC law requires restaurants with over 10 locations to label their menus with calorie totals. Even at Starbucks,...

Beginner’s Guide to Entrepreneurship

Entrepreneurship can be defined as the act of being an entrepreneur, which can be defined as “one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods”. This...