Things You Can Do To Get Your Startup Off the Ground
Posted on January 6, 2014
Starting a company can be a risky endeavor but if you make your startup a success, you can enjoy the freedom and financial success that comes from being your own boss and running a successful company. In order to have the best chance of your startup becoming one of the businesses that succeeds, it is really important to take some key steps at the beginning to get things off the ground.
How to Get Your Startup Moving
Here are a few things that entrepreneurs can consider trying to get their startup business of the ground and to increase the chances that the business will be a success:
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- Get your brand name out there. People need to hear of your company in order to learn about what you can do for them. There are a lot of different ways to help spread the word about your brand. Business promotional items are one of the best solutions since you can essentially give away these promotional items and have those who use them do the advertising for you.
You can also attend trade shows and provide free samples of your product or your service to influential people who can promote your product or who will review it to bring it to the attention of others in their large sphere of influence. For example, reach out to top bloggers and small websites that cater to your potential audience and offer them information and even samples of your product or service in exchange for sharing the information with their followers.
In some cases, your company can also do things like post a guest post on popular blogs in your industry. This can get your name out there and, if you are able to link back to your own website or include your social media details, this can also help you to get followers and to improve the search engine optimization (SEO) of your company’s website. If you’d like to find guest post opportunities, visit www.myblogguest.com.
- Make sure you have sufficient financing. You don’t want to start a business and not have enough money to carry you through the lean first few months that it may take for your company to catch on. You can consider venture capital firms, angel investors, crowd funding and traditional business loans to secure sufficient financing to get your business started and keep it going. In order to have the best chance of securing funds, however, it is important to have clear data showing how your company can be a success and to have a solid business plan that demonstrates that you have thought out the steps you’ll take to make the business work. Some startups also secure funding through sites like KickStarter.
- Present a professional image at all times. You want customers to take you seriously even though your business is new, so you will need to make sure that you present a serious face to the world. Your website and all of your online information and marketing material should be extremely professional so that whenever someone visits your site or tries to learn about your company, they are greeted with a pleasant user experience. Your customer service needs to be top-notch and every interaction that customers have with those who represent your company should be positive.
- Build positive word-of-mouth. The best marketing comes from having those who have used your product or service share that information with friends and family. Provide great customer service and make it easy for people to share the information about your company with friends. Usually, this means being connected to social media networks such as Facebook and Twitter and using “share” buttons so that customers can comment on your page, share the link with friends and link to you so that people in their network can find you as well.
These are just a few of the key things that you can do in order to get your startup off the ground. You can also consider reaching out to other business leaders who you admire and getting their advice and input on what you can do in order to have the best chance of making your business a success. While building a successful company takes courage, hard work and dedication, the rewards can be immense so it is worth putting in the time to do it right when you are first beginning to get your new company off the ground.
Ted Coin has started multiple small businesses that experienced varying levels of success over the last two decades. He understands that the first couple years are crucial should a business ever really “make it.” Now he passes on his acquired knowledge through blogs like these.