The Modern Job Hunter: Getting Hired in the Face of Big Data

Posted on January 22, 2015

Modern technology has made searching and applying for jobs easier than ever; however, with all the information out there, it’s easy for job recruiters to overlook even the most qualified candidates. In today’s world of big data, do you know how to get noticed in the huge sea of unemployed humanity? According to a study conducted by Gartner.com, by the year 2016, big data will be a $232 billion-dollar industry, so it’s no wonder it has found its way into the offices of modern job recruiters.

Big Data and People Analytics

Most companies get thousands of resumes for just one single job posting, so many suitable job applicants get lost in the shuffle. To solve the issue, many companies use big data technologies to filter application data. By creating a predetermined list of candidate-specific criteria, big data can help them find the most qualified candidates faster and more efficiently.

Beyond database search queries and talent management systems, many job recruiters create people profiles based on your social media presence and activities. In fact, they may even produce them for those who aren’t even actively looking for work. Companies today are producing their own candidate lists by identifying pertinent information from social media profiles on sites like Twitter, Facebook, LinkedIn and more.

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Recruiters look for patterns of interests, skills, attitudes and behaviors when looking at social media profiles. When they find qualifying factors for current job openings, they contact the person. If necessary, some job recruiters will even follow a potential job candidate on social media, keeping them on file for future reference. Recruiters also collect data from employment records, resume databases and business cards.

Using Big Data to Your Job Search Advantage

With all the competition, posting your resume online, and then sitting back and waiting isn’t going to get you noticed. The best way to attract the attention of job recruiters is to leverage a combination of resources, including social media and job boards.

  • Be Your Own Cheerleader – Use social media and job board profiles to showcase your talents and abilities. Start discussions with people who share your skills and interests. Don’t be afraid to offer an educated opinion on something, or to share a link to an interesting article.

According to ebizmba.com, the top four job board sites are Monster.com, Indeed.com, Glassdoor.com and CareerBuilder.com. The best thing about these sites is you can post your resume and cover letter online, so recruiters can find you quickly.

Most of today’s top job recruiters rely on LinkedIn. Add keywords to your profile, and get active in LinkedIn events and groups to help you stand out. Twitter is a good way to find work, too. Conduct a search that includes the name of the job you’re seeking, plus the recruiter’s or company name and your location. When you find them, retweet their tweets to help them find potential referrals. They will notice your help and take a look at your online bio, so make sure your Twitter profile is recruiter-friendly.

  • Become an Authority – If you manage a blog, post interesting articles that relate to the job you want. Share your blog posts on all your social media accounts. You can also write an article for your local newspaper or an industry publication, but make certain you get credit for your writing with your name, title and company at the end of your article. That way recruiters can find you easily.

Do you attend industry or skills-related events? Consider offering to give a short speech or presentation, or participate in an open forum or discussion board. By doing so, you’ll get a listing on the event directory. Job recruiters attend such functions and look at event listings for new talent.

  • Job Search Apps – Many job search sites have mobile apps, including LinkedIn and Indeed.com. Monster provides a Facebook app, BeKnown, which enables job seekers to search for and apply to jobs without leaving Facebook. Although the app fully integrates with Facebook, it allows users to keep their personal Facebook information private. BeKnown automatically matches people with the appropriate jobs, based on the information in their profile, which serves as their online resume.

Be sure to update your job site profiles often, adding any new achievements, such as a promotion or CCBA certification, for example. Sign up for email job alerts and remember to use anonymous name and contact details settings, so you can respond only to relevant inquiries.

  • Mix It Up – If you rely exclusively on the web, you’re going to miss out on many great opportunities. Many of today’s companies depend on job candidates and job recruiters to come to them, not the other way around. Not only that, with tight hiring budgets, you need to convince them that you can bring real value to the table.

Go to career fairs, use direct mail and make follow-up telephone calls. According to the Bureau of Labor Statistics, 2.5 million jobs are online, which means 40 to 70 percent of jobs aren’t on the web. If you are only searching online, you may miss out on nearly half of all current job openings. The more you understand how big data affects job searching, the faster you can use it to find that dream job.

Chandana handles a variety of creative writing jobs. She has done M.A. in English Literature from Gauhati University. A PRINCE2 Foundation certified, she has a unique and refreshing style of writing which can engross the readers to devour each sentence of her write-ups.


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