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Deciding Between PR and SEO Services? Think Again

In December I attended the search conference BlueGlassX, where some of the top minds in search marketing, social media, content marketing and public relations gathered to share their experiences and insight for the upcoming year. One of the key topics that stuck out was how Google’s latest algorithm changes have led the way for two industries to stop stepping on ...

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How Important is Meta Information on a Business Website?

It's no secret that search engines don't place a lot of stock in meta information on a website. When the web was first becoming popular and search engines were still taking shape, meta tags were very important to your business site's SEO. But that was back in 1995. Even in 2001, SEO writers were already scoffing at web developers that placed too much emphasis on meta ...

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The Essential Entrepreneur SEO Toolbox

Search engines are the most powerful drivers of traffic to websites, so search engine optimization (SEO) is essential for any entrepreneur running a business online. A host of companies, including search giants Google and Bing, provide analytics tools to help website owners maximize their positioning in search engines and thus increase traffic.Here are some of the ...

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Search Engine Optimization Tips for Small Businesses

More often than not, I hear from entrepreneurs and small businesses who would like to do nothing but rank on the first page of search engines and use their ranking to drive customers to their site and eventually turn them into a sale or a lead. This is a great goal to have since almost 95 percent of customers do not go past the first page of results when searching ...

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