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Use Social Media to Launch Your No-Name Company to Household Name Status

Ever since the introduction of social media, marketing has gotten a whole lot easier. Before social media blew up like it has small companies had to work hard at direct marketing campaigns to get their business noticed. However now that online media has taken over, connecting with people from all over the world has become easier than ever. If you’re trying to take ...

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Inspiration for Entrepreneurs: Learning from TED Talks

While there are examples of successful entrepreneurs who skipped some of the steps most encounter on their road to success, it’s worth noting that these are the exceptions. Most put in the time working with a mentor, earning the academic credentials that add to credibility and burning plenty of midnight oil in all of these stages of development. Hard work is a ...

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Why I was Almost Sued by The New York Times

Almost being sued by a major corporation such as the New York Times definitely isn't funny business. In fact, it's extremely frightening and stressful. What happened? I found out recently that the New York Times was going to start charging readers in January 2011 for frequent access to their website. The article (published by the New York Times itself) cl...

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The Pros and Cons of Rebranding

Changing your brand's name can be a great move or a turn into a disaster. In any case, it's a risky endeavor. I would like to share the pros and cons of rebranding, after having moved  Ben-Lang.com to EpicLaunch.com, which was a mix of challenge, excitement and frustration. For me, rebranding meant essentially, a new name, purpose, look and feel for my ...

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