Stickers Aren’t Just For Kids: They’re Also A Powerful Marketing Tool For Businesses
Posted on March 29, 2014
Each year, more than 600,000 businesses cease to exist. If you want your business to not only survive but also thrive, you need to take advantage of every opportunity you have to promote it. And in order to take advantage of all the promotional opportunities that may come your way, you need the right tool for the job. Thanks to their versatility and effectiveness, promotional stickers are the perfect way to make people aware of your business. In fact, they’re so versatile that some companies get extremely creative with their use of stickers.
If you want to light your own creative spark with ways that you can use stickers to market your business, here are some tried-and-true methods for doing exactly that:
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When you initially think of stickers, you may only picture an image with no more than a few words on it. Although that style of sticker can be quite useful (as you’ll see in later parts of this post), it’s not the only style you can utilize. Thanks to the flexible nature of custom sticker printing, you can opt for ones that have significantly more text on them.
One example of using stickers with text to help people take notice of what you’re selling is to put them directly on your products’ packaging. Because you can use stickers to create a visual contrast on the packaging, it will help to grab potential customers’ attention. To maximize the effectiveness of this strategy, be sure to put the most compelling reasons to buy your product on the sticker. That will allow the sticker to both grab and hold people’s attention.
Increase Brand Awareness
Regardless of your specific business or the industry it’s in, one thing you want is for people to remember you. That’s why it’s so beneficial for businesses to have a memorable name and logo. But because people are exposed to so many businesses and marketing messages on a daily basis, simply having a recognizable name and logo isn’t enough. Instead, you need to really cement your business in people’s minds by creating a strong brand for your business.
While there are many different components to successful branding, visual elements do play a major role. What’s great about utilizing stickers as a visual branding tool is, regardless of where you’re at, there will almost always be a way to use them. From applying them to surfaces to handing them out as freebies, stickers work really well for increasing the number of people who are exposed to your brand.
Include Free Stickers with Orders
A common mistake that businesses make is thinking that fulfilling an order should basically be the end of their interaction with a customer. In reality, actually shipping something to a customer is a great opportunity to continue building a relationship with them. Even if you’re in an industry where it’s not common for customers to place repeat orders, every existing customer has the potential to refer you to at least one new customer.
One of the ways you can increase the odds that they’ll do just that is to strengthen your relationship with them. In addition to providing great service and quality products, adding extra touches like putting a couple of stickers in the box you use for shipping is a great way to ensure customers think positively of you and remember the name of your business when someone brings up the type of products that you sell.
Use Stickers as a Call to Action
Want potential customers to take a specific action like visiting your website? By coming up with a compelling reason – such as giving away a freebie and then putting that information on a sticker (along with your website URL) – you can increase the number of people who directly engage with your business.
Highlight Retail Spaces
If you have your own retail store, stickers are a great way to emphasize the products that you’re most interested in selling. And if your products are sold in other retail locations, sending stickers to those retailers can provide a way for your products to stand out from the others in the store.
While it would be fairly easy to fill an entire book with ways to utilize stickers for marketing, the above ideas should be enough to get your own creative wheel turning. Keep in mind that, thanks to the very affordable cost of stickers, it doesn’t take a significant budget to test multiple ideas and see which ones work best.