WANT TO BECOME A BETTER ENTREPRENEUR?
(All In Less Than 5 Days)
I want to become a better entrepreneur and start making more money.
I don’t want to make more money, even if I could do so in 5 days or less.
You could be forgiven for thinking that a “video conference” is an unglamorous ordeal occasionally witnessed during films from the 1980s.
Surely everyone simply “skypes” these days, right? Well, that’s not quite true. Whilst there will be many circumstances in which a quick chat using your laptop’s built-in camera and microphone will do just fine, the formalised video conference still has its place.
For larger business meetings and corporate events, it is crucial to get the audio visual setup just right. This is something the team at Perception Live know a lot about. Having been in the technical event production business for the last decade, mastering conference planning, equipment and AV, they have had the “Goldilocks experience”, testing various setups and equipment to get video conferencing “just right”.
The modern video conference essentially falls under one of two categories:
"5 Practical Things Every Entrepreneur Must Know"
Video conferences remain an important tool for small and large businesses alike. Whether you’re more of a on-the-go conferences or are looking to invest in a permanent boardroom installation, there are usually simple measures that will vastly improve the quality of your video conference.
Invest with Interest
Seeing as video conferences save you money as well as time, if you invest in quality equipment in order to make the experience as close to a real life meeting as possible, just one investment could end up paying for itself in no time.
After all, outdated technology can cause problems which negate many of the beneficial aspects of video conferencing.
Light Makes Right
Lighting is an incredibly important and often overlooked factor in the world of video conferencing.
When the lighting is not taken into account, it can make a company with the best conferencing equipment look like amateurs.
Try to use a room that has plenty of sound-absorbing furnishings that will reduce unpleasant sound elements such as echo and reverberation. If you do not have enough material to soak up the excess noise, it could ruin the clarity of your communication.
Good choices for unwanted audio absorption include carpeting, drapes and even the installation of soundproof tiles. Soundproof tiles may have sounded like a futuristic requirement for video conferences a few years ago but many businesses find them indispensable.
You should also take care to speak directly into the microphone and make sure that your microphone is capable of delivering a clear and consistent level of sound. Also, refrain from touching the microphone while it’s in use and don’t place it near any speakers unless you want the Jimi Hendrix feedback effect.
It’s important that you’re getting the full picture when communicating via video conference. So you should make sure your viewing quality is nothing less than desirable.
Here you can go down two routes: projection or screen. Which you choose may depend on your room. Projectors work best for larger spaces, where there is some space between the screen and the equipment. They’re also most effective in rooms where you can control external lighting.
Projectors may be expensive but with a powerful lumens count (the lumens create a stronger source of light than the existing amount in the room), they are unparalleled when it comes to clear visuals and an absence of glare.
To match the projector, you should have a large projector screen or otherwise white, smooth surface.
TV screens tend to be better solutions for smaller, brighter spaces, but pay attention to where you position your screen to minimise any potential glare. Also think about how you will connect to the screen and where you will position the cables.
Whilst you may not want to go to all these lengths for smaller video meetings, ensuring you get your audio visual setup just right will considerably improve the overall quality of your online communications.
If you are going to conference often, and on a larger scale, it’s worth getting some quotes for permanent boardroom installations. For the businessperson on the move, try to save the more serious conference calls for when you have reliable connections and access to a quiet, well-lit space.