How to Keep Yourself on Schedule When Marketing Your Own Business
Posted on May 27, 2011
When it comes time to marketing a business online it is crucial to manage your time and accomplish the tasks required to gain significant visibility. If you are a business owner that clearly does not have the budget to hire a marketing consultant or a professional for every little step, you are not alone. Here are some tips for keeping yourself on schedule while marketing your own business.
Bootstrapping an online marketing campaign is how many businesses are able to keep their overhead costs low, but is it always worth it? Are you confident that you can execute all the required steps so that they work in pulling in qualified people to your website in order to save a few dollars? If you decide to pull the trigger and handle all your web marketing by yourself, you are going to have to make sure you are capable of keeping yourself on schedule with executing your daily, weekly and monthly responsibilities. All it takes is one bad week where you fall behind and you can quickly see a downward spiral with your marketing efforts.
Schedule Alerts for Yourself
We have more web based and desktop applications to keep us in check than we know what to do with. When it comes to marketing your own business online you are going to have to find a way to remind yourself to conduct certain efforts. If you are not a marketer at heart and you are doing it to keep costs down you are mostly likely going to require a little bit of motivation and a series of friendly reminders letting you know it is time to write that new blog post or start brainstorming a new press release for that new product that is launching.
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Continuous Online Community Education
There is truly an immense supply of blogs and community websites where you can learn a variety of efforts on how to successfully market your business online. Picking 4 or 5 of the top industry related blogs and reading a post per/day can cause you to always be thinking about your own marketing efforts. Make a strong effort to read one blog post per/day in order to educate yourself and keep the whole idea of conducting your own marketing fresh in your mind.
Frequently Check Analytics Data
When it comes to staying focused and scheduled it is all about creating reminders for yourself. Most website owners these days have some sort of analytics data setup on their website so they can see how much traffic is coming in and where it is coming from. Try checking your analytics software a few times per/week. It will be a nice friendly reminder to continue executing your online web marketing efforts. Whether you like the data or not, it might just be the catalyst to continue thinking outside of the box.
Visualize Your Web Marketing Plan
One of the best things you can do is create a visual strategy. Put together a month by month and day by day strategy in an excel file and keep track of all your efforts. Put together your plan of attack for 6 or 12 months so you can see what it is that you will be doing. The organization and visualization will allow you to stay on track with everything you do. It will also keep you motivated to continue moving forward with all the efforts you have planned. Keep in mind that this plan can always be tweaked and modified in order to stay innovative in your approach.
How do you keep yourself on schedule while marketing your own business?