An Interview with Tom Kulzer, Founder & CEO of AWeber

Posted on November 4, 2012
Today we’re talking with Tom Kulzer, founder and CEO of AWeber, the popular email marketing software. Their software helps entrepreneurs, businesses and nonprofits increase sales and profits through its suite of web-based email marketing software.

How and where did you get the idea for your company?

As many business ventures are, AWeber was created by filling a need in the market where a solution did not currently exist. Back in 1997 I was retailing wireless internet modems and needed a system for automating the email follow up process with the many hundreds of inquiries we were receiving. Many of the other retailers I was working with needed a similar email marketing solution and thus AWeber was born.

Who is one person you have always looked up to?

If you look hard enough you can find fault in every person, but Steve Jobs is someone I’ve always admired as an entrepreneur. Many people have great ideas but few take massive action to make those ideas reality. Steve Jobs not only had very specific ideas of what Apple should create, but he took massive decisive action to assemble the team who could ultimately build the devices and bring them to market while going against the popular advice of many other business commentators.

What is the most important action you took that you believe brought success to your business?

I took action… Rather than wait for one excuse or another, I used the limited resources I had available to me at the time to take action and get a solution public.

What is the number one tip you would offer to a young entrepreneur?

Don’t wait for conditions to be perfect, funding to arrive, or the perfect hire to start. Your success hinges more on your ability to stop making excuses and start taking action than you can ever realize.

What are your 5 favorite online tools?

  • Google Docs – For collaborating with team members on projects and tracking various metrics.
  • Zendesk – Allows our team to streamline email support with customers and prospects in a unified and consistent manner.
  • Gooddata – For rolling up customer service data from Zendesk.
  • LeanKitKanban – allows are IT team to plan and execute development activities.
  • AWeber – to manage and measure email marketing activities.

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