The Importance Of Article Marketing

Let’s face it; we’re not all fantastic writers, not to mention the amount of time it takes to write a simple 400 word article. The majority of entrepreneurs will hire copywriters or ghostwriters to write for them instead of taking the time. However, in your marketing ventures, don’t forget about article marketing, an interesting way to promote your business.

What is article marketing?

Article marketing is when you write about topics in your expertise and then put those articles on popular article websites such as HubPages.

Who should use article marketing?

Anyone who has a business to promote, should be writing them. You want to be known as the expert in your field, right? Well, what better way to do that than to write about it and spread it across the web.

People are in love with reading articles in their favorite niche. The more original articles you post, the more you’ll be noticed, and inevitably the more sales you’ll generate from it.

How should I write them?

Make them as informative as possible. It’s been said that you should give away all of your knowledge in order to gain the trust of others and I completely agree with that. Even if you give away everything you know, when someone needs help in your niche, you will be the first one they go to since you were kind enough to give away such valuable information.  Best of all, make the articles original! No two articles should be the same. Try to stay away from being too “advertise-y”, but I do suggest hinting to your brand in there as much as possible.

Where should I post them?

The best websites to post your original content are:

There might be other niche blog sites that you’ll want to consider posting your articles to, but those above are the main ones to focus on, and get the most hits. Plus, you’ll be able to add links and a detailed profile.

You’ll notice I said ‘original content’ quite a bit above. That’s because Google loves original content. Even if you need to change around the paragraphs and words, before posting the same article to other sites, try to make them as original as possible.

Once you’ve posted your article, don’t just run away and never return. Comment on other similar niche articles within the website to get the word out that you’re an active member and an authority in your field. Also be sure to promote your article through popular social networking sites.

How do you use article marketing to your benefit?

56 Responses to “The Importance Of Article Marketing”

  1. Hey Morgan,

    Exactly right! AM is crazy powerful for building backlinks and traffic but it can only really be done if you take the time to create content as if you were posting to your blog.

    You want to be able to get people to click through and you can only really do that by delivering very valuable information.

    I’ve got some big plans for AM this year; now it’s time to write!

    • Absolutely, very good points! Backlinks are so powerful within article marketing.

      Good luck with your AM strategy!

  2. I’m not so sure if eHow lets you publish your own articles.. as far as I’m concerned it’s owned by Demand Media and they hire their own article writers to write how-to articles…

  3. Hi Ben

    I have been wondering about the value of article marketing. Informative article without the hype. Thanks

    As I am in a small niche, don’t know how popular my articles would be there but can only give it a go and see where that takes me.

    Patricia Perth Australia

    • Hi Patricia!

      Since you have a small niche, your articles will actually thrive a lot better than the ones who are in a bigger niche such as SEO or sports.

      Definitely give it a shot!


      • Thanks for the input Morgan. That works with some aspects of blogging. It depends how many people are looking for my topics. Not as many searches as the bigger niches but I may just give it a try….once I get all my other goals sorted :-)

        Patricia Perth Australia

        • Everything is searchable. :) I bet you’ll be tapping into a market that is dying for information. You never know. Let me know how it goes for you or if you have any questions!


  4. Article marketing is useful only with legitimate and creative content. Thanks Morgan.

  5. Morgan,

    Great post! I think article marketing is a really effective way of proving yourself as an entrepreneur. I’ll definitely be utilizing some of the websites listed.


  6. Awesome post Morgan! article marketing is a great way to build backlinks and promote your business. I do underestimate the idea of promoting your business through article marketing but now, I’m loving it! Thanks so much for sharing. Have fun :)

    • Hey Samuel!

      Thank you for reading! I’m so glad you’re loving the idea more now! :) I do hope it serves you well and if you have any questions, please feel free to let me know.


  7. Hey Morgan,

    Thanks for the informational post!

    These are some good tips for article marketing. I remember I used to do freelance writing for a little, but I never really got into it too deep. If i ever start arti le marketing again this would be a great post to refer back too!

    Thanks again!

    God bless,
    William Veasley

    • Hey William!

      I appreciate the sentiment about referring back to this post. :)

      Article marketing can be a tiresome experience at first, but you’ll definitely see results if done correctly.


      • William Tha Great Reply Jan. 22, 2011 at 2:47 pm

        Hey Morgsn,

        Thanks for the response!

        It’s great that you respond to your guest post. That is a great way to connect with people such as myself haha. No but, article marketing is very tiresome, but I’m sure the benefits are well worth it if you only promote your best quality.

        Do you do article marketing?

        Thanks again!

        God bless,
        William Veasley

        • Hey William,

          I wouldn’t have it any other way! I’d respond whether they let me or not. 😉 I think it’s important to keep in touch with those that enjoyed your article or blog or what-have-you. Engaging is key!

          I do a lot of article marketing for my clients and it’s extremely useful to them. It shows them as the authority and brings back a lot of clients to them.


          • Hey Morgan,

            Thanks for the response!

            I just wanted to say sorry for misspelling your name stupid iPad typo’s haha.

            I like your attitude respond either way and get your voice heard at all cost. A mindset like that is only bound to achieve great things! You are right on point, well at least I believe it’s important to connect to those who connect with you.

            It seems like people forget the original point of blogging, and for me what I enjoy most!

            Thanks again!

            God bless,
            William Veasley

            • Hey William!

              Exactly! Blogging is about building relationships! It’s frustrating when I see blogs just to be blog hubs for their own selfish needs. But at least there are still plenty of blogs out there that understand the process. :)


              • William Tha Great Reply Jan. 23, 2011 at 8:47 pm

                Hey Morgan!

                Thanks for the response!

                I totally agree wi you that blogging is about building relationships. You need those people to guide, push, and help you when times are tough. It is very frustrating to see those types of blogs, and also ones that provide you with no form of communication.

                You have to let your traffic have some way to communicate with you.

                Just my 2 cents.

                Thanks again!

                God bless,
                William Veasley

                • Hey William!

                  Absolutely! You need that personal connection with your readers, otherwise your site is bound to fail. If there’s no indication of human life on the website, people leave.

                  In the end, we all just want to be heard one way or another.

                  Plus, I love the blogging community! We’re all awesome people who love to support each other. :)


  8. Dennis Edell@Direct Sales Marketing Reply Jan. 22, 2011 at 2:31 pm

    Definitely something I’m getting into this yer. I was always having trouble writing them, but I believe I have hit my secret.

    • Hey Dennis!

      That’s great to hear!! What is this secret you speak of? :)

      • Dennis Edell@Direct Sales Marketing Reply Jan. 23, 2011 at 11:15 am

        Promise you won’t laugh. I felt both relieved and kinda stupid when this revelation hit me.

        Whenever I sat to write “an article”, I always drew a blank…nuthin there…very overwhelmed.

        However, I’ve never had issues of any kind blogging…

        The biggest DUH moment of my life right here…..write as if I’m blogging, don’t publish, send it off as an article. :-)

  9. Great post! It seems most people are too quick to cast aside the dirty elbow-grease marketing that works so well. Article marketing works–it isn’t easy, but it works!

    Of all those sites I think the best one is still Hubpages. The rest seem to have been taken over by low-quality spam. Ezine is the worst offender, in my opinion.

    • You nailed it. And that’s why it’s usually a last resort these days.

      Ezine definitely contains a lot of spam, however, it is also seen highly by the search engines.


  10. Morgan

    Awesome post! Ive always thought that it’s really hard to connect with your readership and give them a sense of who you are and what your blog is about if you have someone else write for you instead of you writing your content yourself.

    Personally, I am extremely passionate about promoting financial intelligence and therefore use my blog articles to educate and inspire people to increase their financial IQ. As someone who was brought up with no financial education, I made lots of mistakes during my college years but took the necessary step to correct my financial mistakes and am now an entrepreneur in the internet entrepreneurship and education space.

    Thanks for all the tips!

    • Hi Hector!

      I agree with you! I understand needing some help with editing, but if it doesn’t sound like you’re writing it, then you lose your audience.

      I think what you’re doing is fantastic! I bet you’re helping a lot of people. Article marketing would work really well for you since I know a lot of people would be looking for that advice – especially now-a-days.

      Thanks for stopping by!

  11. Thanks for the post. I often submit to EzineArticles. Definitely have to try out the others though.

  12. Great post, Morgan! I actually focused on article marketing when I first started promoting my website. Although I am focusing on just three article directories now and submitting all original articles to them (basically, because I jumped into the social media bandwagon last year), I can say that they are steadily bringing in the backlinks and the traffic that I could expect from them.

    – Wes –

    • Focusing on just a few is a really good idea! I wouldn’t overload people with your content being everywhere. This way, people will expect you to be certain places instead of everywhere.

      Thanks for reading! Glad to hear it’s working for you!

  13. Article marketing has been proven time over time that when done properly is an effective technique and good to create exposure, build credibility and “show off ” as an authority within a specified niche.

    What many people forget is to apply your guidelines here, such as taking the time to make it unique and after submitting the article, they think it will start generating loads of traffic. An article in eZine for example gets lost in the loads of other information available in there. How do you expect someone to find it? Well, promoting it equally as if it where in your own website. That gives the article more strength and prone to be found.

  14. Article marketing is a sort of advertising in which businesses write short articles related to their worth industry.

    • Oh but there’s so much more to it! I would suggest actually not mentioning your business until the very end or in your profile.

      What I would suggest is writing about your industry and any help or information you can give, instead of marketing your business.

      Thanks for reading!

  15. Hello,
    Really impressive results shown here – I think we will be seeing and hearing much more about real time email marketing in 2011 as it looks set to become a latest trend. Thanks for the post.

  16. I made a commitment in 2010 to blog for web traffic in hopes of obtaining more client leads. After about a year and 40 or so blog entries, I thought I was engaging in article marketing or simply a content marketing strategy. I didn’t use any of the article directories to push traffic back to my site and I think that’s where there was a BIG disconnect for me and where I made a biggest mistake. I somewhat relied on my on page SEO strategies, which DID generate traffic for me and lead to a few client leads. The next evolution for me will be video marketing and submitting articles to article directories since I see value in placing more emphasis on off page SEO.

    • Video marketing is definitely a great next step! Glad to hear that article marketing has worked for you. Let me know how the video marketing goes!

  17. I use a little article marketing and I outsource the content on Fiverr (hey, $5 for 500+ words is a great deal to me ) then submit the articles to various sites for links, so far it is working well for a couple of niche sites I am building.

    • Hi Keith,

      Outsourcing can be a great tool, though I would be careful that the articles sound like you and not a third part. Though I’m sure you’re aware of that. :)

      Glad it’s working for you!


  18. Hey good article Morgan. Today social media sites such as Hubpages are great ways to use article sharing in ways traditional sites such as Ezine couldn’t. Ezine should still be a good tool at your disposal though.

    • Hi Kalen!

      I agree about Ezine. It’s a great place to get traffic from, but it’s not such a good place to form a community. Hubpages has a very strong community.

      Thanks for reading!

  19. Indeed article marketing is quite good, but a better way is Guest Posting. From Guest posting you can get more benefits.

  20. Morgan!

    Totally agree with you about article marketing. I think it’s really one of the best ways to build backlinks.

    Personally, I’m now heading into the direction of putting content on hubpages. I’ve noticed some referral traffic from my hubpages to some of my sites. It’s also a better place to build a community and establish your presence more so than Squidoo and most article directories.

  21. Really a superb post on Article Marketing. Would you like to share something on Off Page SEO Methods as well.

    Female Voice Over

  22. Article marketing is considered as an important part for boosting your Google rank. It is advisable to use to start sharing your articles.