Let’s face it; we’re not all fantastic writers, not to mention the amount of time it takes to write a simple 400 word article. The majority of entrepreneurs will hire copywriters or ghostwriters to write for them instead of taking the time. However, in your marketing ventures, don’t forget about article marketing, an interesting way to promote your business.
What is article marketing?
Article marketing is when you write about topics in your expertise and then put those articles on popular article websites such as HubPages.
Who should use article marketing?
Anyone who has a business to promote, should be writing them. You want to be known as the expert in your field, right? Well, what better way to do that than to write about it and spread it across the web.
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People are in love with reading articles in their favorite niche. The more original articles you post, the more you’ll be noticed, and inevitably the more sales you’ll generate from it.
How should I write them?
Make them as informative as possible. It’s been said that you should give away all of your knowledge in order to gain the trust of others and I completely agree with that. Even if you give away everything you know, when someone needs help in your niche, you will be the first one they go to since you were kind enough to give away such valuable information. Best of all, make the articles original! No two articles should be the same. Try to stay away from being too “advertise-y”, but I do suggest hinting to your brand in there as much as possible.
Where should I post them?
The best websites to post your original content are:
There might be other niche blog sites that you’ll want to consider posting your articles to, but those above are the main ones to focus on, and get the most hits. Plus, you’ll be able to add links and a detailed profile.
You’ll notice I said ‘original content’ quite a bit above. That’s because Google loves original content. Even if you need to change around the paragraphs and words, before posting the same article to other sites, try to make them as original as possible.
Once you’ve posted your article, don’t just run away and never return. Comment on other similar niche articles within the website to get the word out that you’re an active member and an authority in your field. Also be sure to promote your article through popular social networking sites.
How do you use article marketing to your benefit?
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Thanks for the input Morgan. That works with some aspects of blogging. It depends how many people are looking for my topics. Not as many searches as the bigger niches but I may just give it a try….once I get all my other goals sorted 🙂
Awesome post Morgan! article marketing is a great way to build backlinks and promote your business. I do underestimate the idea of promoting your business through article marketing but now, I’m loving it! Thanks so much for sharing. Have fun 🙂
These are some good tips for article marketing. I remember I used to do freelance writing for a little, but I never really got into it too deep. If i ever start arti le marketing again this would be a great post to refer back too!
It’s great that you respond to your guest post. That is a great way to connect with people such as myself haha. No but, article marketing is very tiresome, but I’m sure the benefits are well worth it if you only promote your best quality.
I just wanted to say sorry for misspelling your name stupid iPad typo’s haha.
I like your attitude respond either way and get your voice heard at all cost. A mindset like that is only bound to achieve great things! You are right on point, well at least I believe it’s important to connect to those who connect with you.
It seems like people forget the original point of blogging, and for me what I enjoy most!
January 23, 2011 (9:53 am)
Exactly! Blogging is about building relationships! It’s frustrating when I see blogs just to be blog hubs for their own selfish needs. But at least there are still plenty of blogs out there that understand the process. 🙂
William Tha Great
January 23, 2011 (8:47 pm)
Thanks for the response!
I totally agree wi you that blogging is about building relationships. You need those people to guide, push, and help you when times are tough. It is very frustrating to see those types of blogs, and also ones that provide you with no form of communication.
You have to let your traffic have some way to communicate with you.
Just my 2 cents.
January 24, 2011 (1:56 pm)
Absolutely! You need that personal connection with your readers, otherwise your site is bound to fail. If there’s no indication of human life on the website, people leave.
In the end, we all just want to be heard one way or another.
Plus, I love the blogging community! We’re all awesome people who love to support each other. 🙂
Awesome post! Ive always thought that it’s really hard to connect with your readership and give them a sense of who you are and what your blog is about if you have someone else write for you instead of you writing your content yourself.
Personally, I am extremely passionate about promoting financial intelligence and therefore use my blog articles to educate and inspire people to increase their financial IQ. As someone who was brought up with no financial education, I made lots of mistakes during my college years but took the necessary step to correct my financial mistakes and am now an entrepreneur in the internet entrepreneurship and education space.
I agree with you! I understand needing some help with editing, but if it doesn’t sound like you’re writing it, then you lose your audience.
I think what you’re doing is fantastic! I bet you’re helping a lot of people. Article marketing would work really well for you since I know a lot of people would be looking for that advice – especially now-a-days.
Great post, Morgan! I actually focused on article marketing when I first started promoting my website. Although I am focusing on just three article directories now and submitting all original articles to them (basically, because I jumped into the social media bandwagon last year), I can say that they are steadily bringing in the backlinks and the traffic that I could expect from them.
Article marketing has been proven time over time that when done properly is an effective technique and good to create exposure, build credibility and “show off ” as an authority within a specified niche.
What many people forget is to apply your guidelines here, such as taking the time to make it unique and after submitting the article, they think it will start generating loads of traffic. An article in eZine for example gets lost in the loads of other information available in there. How do you expect someone to find it? Well, promoting it equally as if it where in your own website. That gives the article more strength and prone to be found.
Really impressive results shown here – I think we will be seeing and hearing much more about real time email marketing in 2011 as it looks set to become a latest trend. Thanks for the post.
I made a commitment in 2010 to blog for web traffic in hopes of obtaining more client leads. After about a year and 40 or so blog entries, I thought I was engaging in article marketing or simply a content marketing strategy. I didn’t use any of the article directories to push traffic back to my site and I think that’s where there was a BIG disconnect for me and where I made a biggest mistake. I somewhat relied on my on page SEO strategies, which DID generate traffic for me and lead to a few client leads. The next evolution for me will be video marketing and submitting articles to article directories since I see value in placing more emphasis on off page SEO.
I use a little article marketing and I outsource the content on Fiverr (hey, $5 for 500+ words is a great deal to me ) then submit the articles to various sites for links, so far it is working well for a couple of niche sites I am building.
Hey good article Morgan. Today social media sites such as Hubpages are great ways to use article sharing in ways traditional sites such as Ezine couldn’t. Ezine should still be a good tool at your disposal though.
Totally agree with you about article marketing. I think it’s really one of the best ways to build backlinks.
Personally, I’m now heading into the direction of putting content on hubpages. I’ve noticed some referral traffic from my hubpages to some of my sites. It’s also a better place to build a community and establish your presence more so than Squidoo and most article directories.
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