A Few Top Tips to Trigger Trade Show Triumph

Posted on July 29, 2014

Is your business currently on the hunt for a new avenue through which you can market your product or service to the masses?

You will probably find that you are already well aquainted with the obvious methods through which this can be done; social media, advertising, and mailing lists are only a few of the ways in which this can be done. However, one marketing method you may not have given a go is taking your business to a trade show.

Many of you will already have an idea of what a trade show is, but to refresh your memory and provide those of you who haven’t heard about them, here is a brief description of what a trade show is…

Trade shows are events where a number of businesses who hold interests in the same industry congregate in one place with the purpose of showcasing their respective goods and services to potential clients, and to network with other businesses.



As seen on Forbes, Mashable,

Sounds good, right? Well, in order to help you gain an advantage, we have laid out a few top tips that will point you in the right direction when it comes to the matter of attending trade shows.

Be Eye-Catching

Trade shows are competitive environments, and in order to attract potential customers to your stall, it pays to stand out from the crowd. One great way to ensure that this happens is to invest some money into an attention grabbing poster frame or display stand. These things will not only provide you with a fantastic way of drawing people’s attention towards your stall, it also provides you with a great way to market your product.

Appearance is Everything

In much the same way that dressing your stall up helps to attract attention and cast your business in a positive light, so too does the way in which you present yourself. Choose an outfit for you and your team that will help you to look professional and confident in your product, whilst also keeping you comfortable and approachable looking. A tidy personal appearance will not only aid you in looking professional, it will also help to establish you as a figure of authority in whatever industry it is that you represent.

Be Friendly

A bubbly and outgoing personality goes a long way when it comes to making customers feel welcome and attracted to your product. It is crucial that you insist on having your stall staffed by team members who have can-do attitudes, are friendly, and have positive people skills. Doing so will make any potential clients feel confident that they can ask questions regarding your product or service, and will go a long way in helping to secure that all important sale.

Create Goals and Achieve Them

 It should really go without saying that your primary reason for attending a trade show should be to forge new business contacts and to create potential sales leads. In order to ensure that these goals are realized, it is important to set yourself and your team a set of tasks that will aid you in doing this. Business cards, raffles, and a target number of how many people you would like to talk to, are all good places to start.

Having read over these pointers, and absorbed the information that they provide, the only thing left to do is seek out a trade show that suits your industry! To help with this process, try using sites like Trade Show Adviser to find shows in your niche. Good luck!


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