5 Myths about Small Business Websites
Posted on January 28, 2012
Well we’re in 2012 and no doubt many business owners are thinking about freshening up their web presence. But with terms such as FTP, bandwidth, bounce rate and UX style they can soon be left dizzy by the prospect.
The truth is, running a web site does not need to be difficult or expensive. Here are some of the most typical myths surrounding the design and management of business web sites, and why they do not hold water.
Myth 1: a business website has to cost a thousands of pounds
Granted, the price of one’s new web site will depend on how big it’s and just how much development is required. But generally speaking, you should not be paying the earth for small business websites.
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If your web site is simply a handful of static pages, with some information about who you are, what you do and where you are based, even if you are paying for a bespoke design, the final cost shouldn’t be in the tens of thousands of pounds category.
Myth 2: Build it and they will come
If you’re thinking about freshening up a web presence – then thats a good thing, it shows your proactive and want to build your business. However, if you think that putting a new website out there will see instant results, then you’re mistaken. Unless you have a totally unique product, chances are there are several competitors all vying for the same business as you – so you have to stand out, by making sure customers find you first ahead of the rest. To do this you need to look at online advertising methods such as SEO or Pay per click.
Myth 3: I can save money by using a friend to design it
Unless your friend is a professional web designer then you have to rule this method out instantly. Whilst as pointed out above a website doesn’t have to cost thousands, you still need to make sure it looks the part. 9 times out of 10 taking this route results in something that lacks credibility, and ultimately ends up costing you more money.
Myth 4: I need to splash out on bespoke expensive backend software
Most web software programs will not cost you a penny. The great thing about the totally free options is that they’re not the most popular options because they are totally free, but because they are often the very best solutions.
For example, you are able to use WordPress for your website, OpenCart for the online shop, phpBB for the forum and osTicket for the support.
Myth 5: You need to pay somebody to install Google Analytics on your web site
If any internet designer or agency wants to charge you for installing Google Analytics on to your website, they’re really trying to make money off you.
Google Analytics is totally free software and also the installation ought to be included in the web design work at no additional price. If they intend to invoice you for the it as a separate cost they’re trying to trade on your lack of knowledge in this area. Adding the tracking code to a internet page is at most a 15 second job, and that’s if they do it slowly.
What other myths have you come across?