3 Things You Should Do Before You Launch Your Business
Posted on January 12, 2011
The thrill of a new business venture can be very exhilarating. You stay up late every night trying to develop it making sure everything’s going in the right direction. Whenever you’re in a break, you still can’t stop thinking about it in your head. You’ll have one of those workaholic moments wherein not even the night can keep you away from creating your new business.
And then you’re all set. Ready to launch…or so you think.
Listen up entrepreneurs, there’s nothing than glitches here and there (those ‘oops’ moments) that might lead your business to early jeopardy. So, before you head out to conquer the world, here are a few things you should check just to make sure your business is really launch-ready.
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The Website is a 100% Ready
This of course assumes that you business is online to some degree. There are lots of times when I wanted to just launch my business and get it all rolling, until I realize that wait… I forgot to set up the contact page… or I haven’t even placed in a site analytics software.
First impressions matter a lot. Your website is basically your store outlet to your customers. You don’t want them to find ‘leaks’ just when you just said you’re now ready to serve them.
Your Business Operation Plan is Laid Out
I have a team working under my venture. And for most businesses, this probably is the case. Unless you want to be the one-man-do-it-all team of course. The point is, you should already have explained how the business operation will run when you’re finally on launch day. You can’t just expect your team to be suddenly swept in by a horde of clients and not know what to do.
To solve this, go spend a day and devote it to writing an explanation of your business and how you plan to conduct the service (hint: business plan). Send it to your team and make sure they understand and agree to everything. The point is, everyone has to know how all this is going to work out.
The Campaign Strategy is in Place
Okay so you’re launching. Now what? How do you even plan to get the word out and attract clients? There’s nothing motivating about a newly-launched business that has no buzz rolling with it. Do your own research and look for ways to promote your business. If you have some campaign funds, prepare your advertising strategy. If you don’t, be creative and come up with your own ideas.
Before you launch, you have to make sure that your business/website works and that it is user friendly. Your team knows how to do the work and what you expect from them. Lastly, make sure you are able to spread the word about your business and promote yourself both online and offline.
What else do you need to do before you launch?